Your business may be doing great with sales and new customer acquisitions but your customer retention leaves something to be desired. This is because the customer is not satisfied, either with your business relationship or the product or service itself. Here are some tips on how you can improve your customer satisfaction:

First Impression

Your initial interaction with the customer is going to set the tone for the rest of the relationship. You want to give them great work and show them their business matters to you. Reach out to assist them in every way possible. Offer to get on a phone call with them to further explain a part of the process. One thing you shouldn’t do is make promises you can’t keep. Don’t give them outrageous expectations in the beginning only to have them disappointed at the end of your business endeavor.


Customers don’t like to be kept waiting. If they have a problem, putting them on hold will only exacerbate the problem. Try to respond to your customers’ emails in a timely matter. If you see an email about a problem before going into a meeting, respond telling them that you will get back to them as soon as possible with a solution. Even though you are only telling them they have to wait, they know you got the message and are working on their request. Make sure if you are out of the office, during office hours, you make an automatic message responding to emails you may receive during this time. It is advised to put another point of contact in the email in case the customer would want to talk to someone right away.



There is no way to improve your customer satisfaction if you are not hearing from customers. Send out surveys and ask your customers how you can improve. By surveying your patrons, you can find ways to reduce the number of unsatisfied customers you have.

Customers who have a problem typically like to express issues they are having. Keep an eye on your social media accounts. Some customers will place their feedback on your Facebook page or reviews page. Your responsiveness to comments on social media will also show your customers you are putting in an effort to their needs.

Using the above-mentioned techniques can create customer loyalty. The more loyal customers you have, the better your business will do. You can gain referrals, gain consumer insights, and retain the customers you already have by improving customer satisfaction.