Branding is crucial for businesses because building a strong and recognizable brand will help your company develop loyalty and recognition. For example, consider Coca-Cola and Band-Aid. At a restaurant, do you order a Coke or cola? When you have a cut, do you ask for a Band-Aid or plastic bandage? These are examples of proprietary eponyms because they are a trademark name that has become so common that they are used instead of the generic name of the item. They are the heart of brand awareness, and although not many businesses will have this type of success, brand awareness is vital for all companies.
Building brand awareness will help your business connect with existing customers, sell to new ones, and encourage loyalty. Just like any other business task, strong brand awareness requires a plan and strategy. Here are my four tips for boosting your brand’s awareness.
1. Values Check
Branding is more than just having a well-designed logo; rather it’s about your message. The most critical step of successful branding is making sure your message matches your values. If your brand has value, then this branding will create and foster customer loyalty.
2. Stop Selling
A successful business doesn’t sell – they create value. Lianne Lyne, the founder of PLP Coaching, LLC encourages companies to develop meaningful interactions rather than just trying to sell a product. “Your customers don’t want to be treated as though they only represent dollar signs to you,” Lyne said. “If you focus on being helpful by crafting well-researched social media responses instead of driving traffic, you can give your brand an edge while building trust.”
3. Referral Programs
Customers will gladly share the word of your company if they know they’ll receive an added benefit. We see this a lot with car dealerships who offer existing customers a cash bonus for referring a friend. A referral program may be challenging when you initially start a business, but it’s a great way to spread the word.
We hear it all of the time, network, network, network. While networking is great for one’s personal career, it can also help build your brand. Attending networking events, volunteering in your community, and sponsoring an event are all easy and great ways for others to learn about your business. The more people you engage, the better your brand will be known.
Boosting your brand awareness is essential for all businesses because it enables you to connect with existing customers, reach new opportunities, and build trust and loyalty. By following my four tips, you can create brand awareness and help your company grow.